Judging Criteria

Download Entry FormCategories

THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The judging session will take place on October 27, with the shortlist being announced on the October 29, 2021.

The awards will be judged by some of the biggest names in digital. Click here to see this year’s judging panel.

OCTOBER 1

Early Bird Close

OCTOBER 8

Entry Deadline

OCTOBER 27

Judging Session

OCTOBER 29

Shortlist Announced

DECEMBER 2

Winners Announced

Judging Criteria

Judges will consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between April 2020 – October 2021.

CAMPAIGN AWARDS

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.

Each entry must include information under the following headings:

  • Objectives & budget
  • Target audience & strategy
  • Creativity & implementation
  • Results & evaluation
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

TOOLS / TECHNOLOGIES AWARDS

The judges will be looking for a clear description of the innovation, tool or technology, with indication of budget. Judges will be looking for new features / tools added.

Each entry must include information under the following headings:

  • Total Budget
  • Overview of the innovation / tool / technology
  • Why you think your product should win

Please include a link to an online demonstration of your product or send a short demonstration film to becky.mellor@dontpanicprojects.com. Please note that all entries into these categories must be supported by an online demo or video of the product. In addition, we ask you to send a ‘Global Digital PR Awards’ log in and password that can be used by the judges to test your product.

Any entries that do not include information under all of these headings will be marked down.

TEAM / AGENCY / INDIVIDUAL AWARDS

Judges will be looking for agencies or teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to digital marketing.

Each entry must include information under the following headings:

  • Details of the team / agency
  • Agency / individual objectives
  • Recent campaign / work example(s)
  • Recent achievements
  • Challenges and how these were overcome
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.

Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.